Why do we put up banners rather than posters? A simple poster might not have the ability to catch the eye of a person walking by as effectively as a banner can. These banners are usually larger in size in comparison to posters and are more effective in conveying the messages. Some can be found hung up on the roof while some banners are simple placed on the floor with the help of a simple stand keeping it firm and preventing it from falling. Therefore, when you walk past it, there will be direct eye contact between you and the banner, making the communication process in that instance much more effective.
For trade shows
Trade shows are usually held when companies want to make sure that customers are aware of their products. These shows are usually hosted in places where people regularly spend time, and placing a banner helps them convey important information regarding the company to their customers. For instance, the company name, the time that the show starts and ends, the duration of the presentation and a brief snapshot of what can be expected at the fair will be displayed.
In events like exhibitions, these banners will be displayed at the entrance where the exhibits will be found in portable exhibition stands. Usually the ones that are available at special events tend to be larger than those at normal events. For instance, commercializing a movie poster can be done on a special events banner, which is usually larger in size. This will draw people to it, making them want to watch the movie as the larger the banner, the closer they will get.
Just like exhibition display stands are placed on stands to draw attention to people, some use this method for their weddings at the reception. This is mainly used so that their guests can easily identify where they should go to or which floor the reception is held for the wedding that they were invited to. This would help avoid any mix up that could arise in a hotel with multiple weddings taking place at the same time.
In sales areas
Some companies tend to use table top banners which are of course smaller in size, but as equally as effective as a large one would be. How? If the customer walks by and it is placed at the front office where they stop for inquires, they would undoubtedly notice the presence of the banner even if it appears to be smaller in size. Therefore, these banner stands can be obtained in different sizes in order to fit the size of the banner.