Online video makers aim to connect the brand with the customers by means of new and unique content. Here are 10 ways to grow your audiences for YouTube Live.
A teaser or a trailer is more important than what you would think. It gives the potential viewers an insight into what you will be presenting and thus helps keep them interested. The anticipation is what keeps them glued for your new video.
• SEO marketing
Another way to increase your YouTube live audiences would be to market it according to SEO optimization. The main idea is to make your post more relatable to the search engine. For this, add a few keywords and phrases that would highlight your video.
• Advanced sharing of streaming link
If you will be live streaming your video on YouTube, it is normal tendency to publish the streaming link right before your scheduled time. However, the trick here is to publish the link 24 to 48 hours before the actual time in order to keep the viewers interested.
• Include the link in your blog
One interesting idea would be to use the embed tool on YouTube and include the link to the video on your blog. This will help you reach out to the readers and also urge them to share the link.
• Personal emails
If you have a blog audience, interacting with them on a personal level might be a good idea. You could send them an email sharing the information of the live stream and also encourage them to spread the message for you.
• Highlight clips
If you have undertaken similar YouTube Live projects previously, it would be a good idea to include a few highlight clips into your current project thats great for online marketing. This will give your potential viewers an idea of what to expect from a new live stream video.
• Keep the time zones in mind
When you are targeting an international audience, it is imperative to make special note of the time zone. What you could do is simply tag the post with a suitable time zone designator in order to let the viewers in different parts of the world be aware of the exact live stream timings.
• Subscription box
While marketing for your new video, make sure you add a small subscription box that would enable the viewers to subscribe to your channel and get the current updates. This would hugely boost your marketing quotient and build an audience for your videos.
• Create a series
Instead of creating a one-off event, you could continue with the trend and work on a live series. This would keep the audience glued to your channel and as the conversation grows; your viewer base also grows!
• Reach out to other social media platforms
When you take your live event outside YouTube, you increase your chances of a bigger audience. For instance, you can do some marketing on Facebook and let the users know. Also, you could engage in a Google Hangouts discussion and spread the message. To know more about marketing quotes, visit https://marketingquotes.com.au/